Initially target 15+15 keywords (English and Arabic) for ET.
Gradually expand the keyword scope to 20+20 and onboard the sub-brand MOTO.
Conduct through SEO research and optimization to boost organic rankings.
Strategically expand keyword coverage to encompass a wider audience.
ET new ranks in the top 3 results organically within 6 months post launch as we optimized spends from SEM and lowered them with great work done on SEO.