MBRGI
1 Million meals
Objective
Drive donations for 1 AED = 1 meal campaign effectively.
-
Brief
Use Paid Media to achieve donations that contribute to the actual meals campaign where 1 AED=1 Meal.
Support with offline and online media activations to deliver maximum results.
10M
Meals (2020)
100M
Meals (2021)
1B
Meals (2022)
1B
Endowment (2023)
-
Solutions
Cross-Channel targeting.
Daily optimizations.
Target relevant audience using tech tools and partnerships.
Time-parting (up-weighting and down-weighting based on time of day).
Adapt artwork to create impactful formats for our cross-channel strategy.