digital

Department of Culture and Tourism – Abu Dhabi

Objective

Increase followers of social handles and monthly users of website.

Challenge

During the pandemic, people are not allowed to travel, the organic engagement of the digital assets of DCT were decreasing.

Our Solution

Two ideas content recommendations and execution strategy. We focused on community building and #SafeInAbuDhabi.

We used different content for each of the audience pools with efficient channel mix and objective which lead to a spike in the growth of digital assets. Content for each of the audience pools with efficient channel mix and objective which lead to a spike in the growth of digital assets.

The foundation of this ongoing success story was the data architecture recommendation.

190k

New Subscribers /followers in less than months.

25%

The engagement increased and across platforms.

digital

Department of Culture and Tourism – Abu Dhabi

Objective

Increase followers of social handles and monthly users of website.

Challenge

During the pandemic, people are not allowed to travel, the organic engagement of the digital assets of DCT were decreasing.

Our Solution

Two ideas content recommendations and execution strategy. We focused on community building and #SafeInAbuDhabi.

We used different content for each of the audience pools with efficient channel mix and objective which lead to a spike in the growth of digital assets. Content for each of the audience pools with efficient channel mix and objective which lead to a spike in the growth of digital assets.

The foundation of this ongoing success story was the data architecture recommendation.

190k

New Subscribers /followers in less than months.

25%

The engagement increased and across platforms.

digital

Department of Culture and Tourism – Abu Dhabi

Objective

Increase followers of social handles and monthly users of website.

Challenge

During the pandemic, people are not allowed to travel, the organic engagement of the digital assets of DCT were decreasing.

Our Solution

Two ideas content recommendations and execution strategy. We focused on community building and #SafeInAbuDhabi.

We used different content for each of the audience pools with efficient channel mix and objective which lead to a spike in the growth of digital assets. Content for each of the audience pools with efficient channel mix and objective which lead to a spike in the growth of digital assets.

The foundation of this ongoing success story was the data architecture recommendation.

190k

New Subscribers /followers in less than months.

25%

The engagement increased and across platforms.

digital

Department of Culture and Tourism – Abu Dhabi

Objective

Increase followers of social handles and monthly users of website.

Challenge

During the pandemic, people are not allowed to travel, the organic engagement of the digital assets of DCT were decreasing.

Our Solution

Two ideas content recommendations and execution strategy. We focused on community building and #SafeInAbuDhabi.

We used different content for each of the audience pools with efficient channel mix and objective which lead to a spike in the growth of digital assets. Content for each of the audience pools with efficient channel mix and objective which lead to a spike in the growth of digital assets.

The foundation of this ongoing success story was the data architecture recommendation.

190k

New Subscribers /followers in less than months.

25%

The engagement increased and across platforms.

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